Amazon has taken a significant step forward in assisting sellers with the creation of product listings through the integration of artificial intelligence (AI). Building upon last year's introduction of generative AI-powered features, the e-commerce giant now allows sellers to streamline the listing process by utilizing a URL from another site where the item is already listed. This innovative tool, powered by AI, automatically extracts details from the provided URL and generates a high-quality listing on Amazon's platform, initially rolling out in English for sellers in the U.S.

According to Amazon's official blog, sellers can now leverage their existing listings effortlessly by simply providing Amazon with a URL. The generative AI-based features then parse the URL to create engaging listings, eliminating the need for extensive manual input. This development marks another advancement in Amazon's ongoing efforts to enhance the selling experience for its vast network of merchants.

This move follows Amazon's previous initiatives aimed at leveraging AI to optimize various aspects of the selling process. Last October, the company introduced a tool for advertisers to generate background images through text prompts, citing a significant increase in click-through rates. With over 100,000 sellers already having explored generative AI tools, and an impressive 80% acceptance rate of AI-generated suggestions, Amazon continues to drive innovation in e-commerce, setting new standards for seller convenience and efficiency.