Amazon Web Services (AWS), the leading provider of cloud services, showcased its latest innovations at the annual re: Invent conference in Las Vegas. Among the new offerings presented was the Titan Image Generator, a state-of-the-art AI tool demonstrated by AWS executive Swami Sivasubramanian.

Sivasubramanian showcased the capabilities of the Titan Image Generator by presenting various images of iguanas that the technology had autonomously generated, during the demonstration. The tool is now available for preview, marking a significant stride in AWS's expanding portfolio.

As the largest provider of rented computing power and data storage, AWS has recently intensified its efforts to compete with industry giants like Microsoft Corp-backed OpenAI and Alphabet Inc’s Google. The Titan line, initially launched in April, has introduced new models, some specifically designed for more cost-effective text generation compared to OpenAI's latest versions.

In a strategic move, Amazon is also working towards collaboration with other major model makers, seeking to entice them to offer their software to AWS customers. A noteworthy development in this regard is Amazon's investment of up to $4 billion in the AI startup Anthropic earlier this year. As part of the agreement, AWS clients gain access to Anthropic’s Claude models, including a recently released version. Additionally, Amazon offers an updated version of Meta Platforms Inc.’s Llama model.

On Tuesday, Amazon made another significant announcement, introducing a business-oriented chatbot named Q. Capable of extracting insights from corporate information, summarizing text, and identifying trends, Q adds another dimension to AWS's expanding suite of services. AWS Vice President Matt Wood, in an interview, refrained from disclosing the specific models that power Q's results, mentioning only that a variety of models contribute to its functionality.