Google Cloud has just introduced Imagen 2, the latest evolution in its text-to-image capabilities. This upgraded tool, available exclusively for Vertex AI customers on the allowlist, empowers users to craft and deploy photorealistic images effortlessly, thanks to its intuitive tooling and fully-managed infrastructure.Developed with Google DeepMind technology, Imagen 2 boasts enhanced image quality and a spectrum of functionalities tailored to specific use cases. Key features include diverse image generation, text rendering in multiple languages, logo creation for business applications, and advanced capabilities for captions and question-answering. Imagen 2 also introduces support for six additional languages in preview, with plans for more in early 2024.

Safety is a paramount focus, with Imagen 2 incorporating built-in precautions aligned with Google’s Responsible AI principles. Safety filters and integration with a digital watermarking service ensure the responsible use of this powerful tool.Leading companies such as Snap, Shutterstock, and Canva have already embraced Imagen for creative purposes. Chris Loy, Director of AI Services at Shutterstock, emphasized the importance of responsibly sourced data in their creative process, while Danny Wu, Head of AI at Canva, highlighted how Imagen helps augment imagination for their 170M+ monthly users.

As Imagen 2 revolutionizes the creative industry, organizations are encouraged to explore its potential. Google Cloud anticipates that users will harness these new features to elevate their creative endeavors, building on the success achieved with the original Imagen.