San Francisco-based startup Hyperplane has emerged from stealth mode, unveiling a $6 million funding round led by former Stripe executive Lachy Groom, alongside support from SV Angel, Clocktower Technology Ventures, Liquid2 Ventures, Soma Capital, Latitud, Atman Capital, Crestone VC, and Norte. The company, co-founded by Felipe Lamounier, Daniel Silva, Rohan Ramanath, and Felipe Meneses, focuses on building foundational models to empower banks in predicting and enhancing customer behavior.

The primary objective of Hyperplane is to assist banks in leveraging their first-party data to craft personalized experiences through the prediction of user behavior. Currently engaged with approximately a dozen banks in Brazil, Hyperplane is now set to expand its operations to the United States. While the startup is presently concentrated on banking, it has long-term plans to extend its innovative technology to various other industries.

Felipe Lamounier, Hyperplane's CEO, emphasized the unique advantage banks possess in holding granular customer data not readily available to other services. Lamounier stressed that banks, with their detailed insights into customer behavior, can outperform tech giants like Google or Facebook in creating personalized experiences. As Lamounier pointed out, "The data that these banks have about me as a client is much more vulnerable to catch my behaviors than what Google or Facebook have."

Hyperplane's team comprises industry veterans, with Lamounier having spent seven years building an edtech startup in Brazil, while Silva and Ramanath contributed to large-scale AI systems at Google and LinkedIn, respectively. Ramanath explained the startup's core hypothesis, stating, "If banks across the world have a lot of first-party data, what does it take to build a data intelligence layer so that banks can plug in their first-party data?"

In a market where personalized banking experiences are scarce, Hyperplane provides banks with APIs to dynamically construct personalization models. The company's offerings include modules for audience segmentation and the creation of lookalike audiences, enabling banks to expand their target audiences by identifying similar users. Hyperplane's recent addition, Mandelbrot LLM, specifically aids banks in predicting customer churn and identifying users treating a given bank as their primary one. Notably, Hyperplane emphasizes privacy and proprietary models, with successful outcomes including a 46% increase in transaction volume for a neobank in Brazil using its services. Lamounier anticipates further growth, stating, "The Hyperplane Cloud can scale across markets with little effort, and we'll soon announce our first partnerships in the U.S."