Meta, the parent company of Facebook and Instagram, unveiled significant revisions to its policies regarding digitally manipulated media ahead of upcoming elections, which will serve as a litmus test for its ability to combat deceptive content generated by artificial intelligence technologies.Beginning in May, the social media behemoth will introduce "Made with AI" labels to AI-generated content shared on Facebook and Instagram, a departure from its previous focus on a limited scope of altered videos. Monika Bickert, the vice president of content policy, emphasized in a blog post that this measure aims to provide users with more transparency about the origins of such content.

Meta announced plans to implement distinct and more conspicuous labels for digitally manipulated media posing a high risk of deceiving the public on important matters, regardless of whether AI was used in its creation. These "high-risk" labels will be rolled out immediately, marking a shift towards informing users about the nature of manipulated content while allowing it to remain accessible.

This strategy marks a departure from Meta's earlier emphasis on removing specific posts and instead focuses on providing users with context regarding the creation of content. The changes arrive amid growing concerns about the potential impact of generative AI technologies on the upcoming US presidential election and follow criticism from Meta's oversight board regarding the company's handling of manipulated media.