In a bid to bolster transparency, Meta Platforms, the parent company of Facebook, announced on Wednesday its plans to integrate invisible watermarking into its text-to-image generation product, imagine, accompanied by the Meta AI chatbot. The move is part of Meta's broader initiative to enhance the authenticity of AI-generated content. Launched in late September, Meta's AI-infused products include innovative bots capable of crafting photo-realistic images and smart glasses programmed to respond to user inquiries.

In a blog post, Meta expressed its commitment to extending invisible watermarking to numerous AI-generated products in the future. This watermarking technology is designed to withstand common image manipulations such as cropping and screenshots. The company aims to fortify the integrity of its offerings, emphasizing the importance of transparent and secure experiences for users. Notably, the success of AI-driven innovations, exemplified by ChatGPT, Microsoft-backed OpenAI's renowned chatbot, has motivated companies to harness large language models for creating cutting-edge AI products.

Meta's strides in AI extend beyond watermarking, as the company actively explores over 20 new applications for generative AI across its social media platforms, including Instagram and WhatsApp. Headquartered in Menlo Park, California, Meta is not only expanding access to imagine beyond chat applications in the United States but also conducting tests to enhance search capabilities across its diverse range of products. The introduction of watermarking underscores Meta's ongoing commitment to fostering innovation and ensuring the integrity of AI-powered experiences for its global user base.