In an exciting development announced on Tuesday, Snapchat is rolling out innovative artificial intelligence (AI) features exclusively for Snapchat+ subscribers. Among the groundbreaking additions is the ability for subscribers to create and send AI-generated images based on text prompts. This new feature allows users to click on the "AI" button on the right side of their screen, choose from a range of prompts or input their own, and witness the app's AI technology bring these prompts to life in visually stunning images. The generated images can be further customized, downloaded, and shared with friends.

Furthermore, Snapchat+ subscribers can now extend their creative reach with the Dream selfie feature, collaborating with friends to craft imaginative scenes. This generative AI selfie feature lets users conjure fantastical images and, with the latest update, enables them to include friends in the frame. For instance, users can merge themselves and a friend into whimsical scenarios, like both appearing as mermaids. The subscription also grants users one free pack of eight Dreams per month.

Snapchat+ users are also introduced to a new AI-powered extend tool, allowing them to seamlessly enhance images. If a photo zoomed in too closely, the extend tool intelligently generates a zoomed-out version with an AI-filled background. Snapchat+ has not disclosed the specific AI model behind these features but noted collaborations with various partners for foundational models.Snapchat+ subscribers were previously able to leverage AI for bitmoji backgrounds and chat wallpapers. With these recent additions, Snapchat demonstrates a commitment to advancing its AI capabilities, building on existing features like AI-generated images from the My AI chatbot and the AI Dream feature.

The Snapchat+ subscription, launched in the summer at $3.99 USD per month, has seen remarkable success, boasting over 7 million subscribers. Recent data reveals a milestone, with the platform surpassing $20 million in net revenue (after app store fees) in November, signaling sustained growth and user engagement across the globe.As these cutting-edge features begin to roll out, Snapchat+ continues to set itself apart in the competitive landscape, offering subscribers an enriched and immersive social media experience.