As 2023 witnesses a surge in artificial intelligence developments, Large Language Models (LLM) take the spotlight with tech giants like Google, Microsoft, Meta, OpenAI, Facebook, and Amazon unveiling their generative AI systems. Amidst this AI fervor, Apple has been notably silent about its AI endeavors. While competitors proudly announce their LLMs, Apple has kept its plans under wraps. However, recent revelations suggest that the Cupertino-based company is actively delving into the realm of Large Language Models.

In a significant move, Apple is reportedly engaged in discussions with major news publishers, a list that includes Conde Nast, NBC News, and IAC. The objective is to secure licenses for their extensive news archives, strategically leveraging this vast dataset to train Apple's Large Language Models. The New York Times reports that Apple is contemplating multi-year agreements, each valued at a minimum of $50 million, as it aims to acquire valuable data from these prominent publications. This signals Apple's commitment to harnessing the power of AI, bringing its own LLMs into the competitive arena.

As the tech landscape embraces the era of advanced AI, Apple's strategic negotiations with news publishers indicate a concerted effort to position itself as a key player in the evolving artificial intelligence landscape. The potential multi-million dollar deals underscore the company's dedication to acquiring high-quality data for training its Large Language Models, aligning itself with the broader industry trend toward innovative AI solutions.