Travel discovery platform Layla, backed by industry veterans and celebrity Paris Hilton, has acquired AI-powered itinerary builder Roam Around. This strategic move aims to enhance Layla's user experience by integrating Roam Around's advanced itinerary creation technology.Founded in 2023 by former Google employee Shie Gabbai, Roam Around boasts 10 million itineraries built and half a million monthly users. With Layla's strong social media presence and content library, the combined platform will offer a streamlined travel planning experience, encompassing inspiration, booking, and personalized itinerary creation."We believe Roam Around complements Layla's product perfectly," said Layla co-founder Saad Saeed. "Together, we offer the best of both worlds, from flight predictions and hotel partnerships to AI-powered itinerary building and local restaurant integrations."

This acquisition reflects the growing trend of AI integration in travel tech. Startups like Matador Network and Kogo are incorporating AI for real-time information and personalized local experiences. By merging with Roam Around, Layla positions itself as a leader in leveraging AI to streamline and personalize travel planning for its users.