Marketing Hub is marketing automation software designed to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale. It offers the tools you need to save time, stay organized, and efficiently engage with your customers — all on one powerful, easy-to-use platform.

Marketing Hub is available in three editions: Starter, Professional, and Enterprise. Each plan is designed to fit a different budget and includes tools to solve specific customer problems. This means that you can find a plan to fit your needs, whether you work for a small business or a booming enterprise. Learn more about Marketing Hub

May 1, 2025

Under this new contact model, you can set any of your contacts as ‘marketing contacts.’ These contacts count toward your paid contact tier and can be targeted with marketing emails and ads. Conversely, you can also set contacts as ‘non-marketing contacts.’ You can store your non-marketing contacts in your CRM for free, up to a limit of 15 million overall contacts. However, you cannot target non-marketing contacts with marketing emails or ads.

When you purchase Marketing Hub with marketing contacts, you’ll have the opportunity to select your contact tier, or how many marketing contacts you want to start out with. You can then change individual marketing contacts to non-marketing contacts any time from your HubSpot account. Their status will be updated once a month. However, once you select a contact tier, you cannot downgrade until your contract renews

May 1, 2025

When you purchase Marketing Hub Professional or Enterprise, you’ll automatically be charged for onboarding to ensure you get started on the right foot with your inbound marketing efforts. Inbound marketing is about much more than just using a bunch of software to get marketing done; it’s about transforming your business to create marketing people love. That’s much easier to do in the thriving ecosystem of HubSpot customer training programs and with the personal support of our famously passionate inbound marketing professors and consultants.
When you purchase Marketing Hub Starter, you won’t need to buy onboarding, but Inbound Consulting is available for an additional fee.

May 1, 2025

Seats pricing is only available for new customers. HubSpot is currently in the process of migrating all existing customers to our seats pricing model. To learn more about when you're eligible for seats pricing, please review the email sent in early March, or reach out to us with questions.

May 1, 2025